Private Jeweler Helmich Luxury Group Newest Sponsor of Miss Arizona USA

Jeweler will provide nearly $10,000 in custom jewelry to 2021 winners

Scottsdale, AZ (December 11, 2020)– Casting Crowns Productions, producers of the Miss Arizona USA and Miss Arizona Teen USA pageants, is thrilled to announce its newest sponsor Helmich Luxury Group. As part of the agreement, winners of the 2021 pageant will represent the private jeweler throughout the state and online as spokesmodels and brand ambassadors.

“Over the past 16 years, the Miss Arizona USA & Miss Arizona Teen USA pageants have become known as the premier pageants in Arizona. We’re in a class by ourselves,” said Britt Powell, President of Casting Crowns Productions. “To be able to partner Arizona businesses and support our local economy is very important to me. Helmich Luxury Group is highly revered in the fine jewelry industry and their work is in a class by itself; it’s such a perfect fit!”

As part of the 2021 pageant prize package, the new Miss Arizona USA will receive a piece of custom jewelry valued at $5,000, while the new Miss Arizona Teen USA will receive a piece worth $2,500. Additionally, the first runner up to Miss Arizona USA will be gifted a $1,000 piece of jewelry as well. The winners and select contestants will have the opportunity to model for the company throughout the year.

“As a former Miss Teen USA and state pageant director, I know what the Miss USA system can do for young women so I love showing support any way I can,” stated Keylee Sanders Helmich, Vice President of Helmich Luxury Group. “Having a jewelry sponsorship was a huge goal of mine when I was a director, so being able to now provide that to another director (who has also been a friend for over 20 years) is really fun!”

Contestant applications are still being accepted for the pageant. Arizona ladies ages 14-26 are encouraged to apply by visiting

About Helmich Luxury Group

Helmich Luxury Group is owned by Josh & Keylee Helmich. A third generation jewelry entrepreneur, Josh is considered a top consultant in the jewelry, precious metal and gem industry on a global scale. Keylee is Miss Teen USA 1995, former director of Miss California USA, Miss New York USA and Miss New Hampshire USA, and celebrity stylist. Founded in 2018, the business combines Josh’s experience in both wholesale and retail jewelry and Keylee’s experience in style and design.  HLG’s specialty is working with clients one on one in a private office setting to create the jewelry of their dreams. From diamonds, gemstones and custom engagement rings to redesigning heirloom pieces, HLG brings the finest quality merchandise to the most discriminating clients all over the world. 

About Miss Arizona USA

The Miss Arizona USA® and Miss Arizona Teen USA® pageants select the representatives for the state of Arizona in the Miss USA and Miss Teen USA pageants. Directed by Britt Powell, Miss Missouri USA 1995, the pageant is the state’s most prestigious and regularly accepts over 75 contestants vying for the crown. Local contestants from across the Grand Canyon state compete annually for the crown, sash, and a glamorous experience of a lifetime.

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